Within the digital camera segment, demand for DSLRs and digital compact cameras sustained healthy growth during the term despite intensifying price competition, says Canon. For inkjet printers, demand continued to shift from single-function to multifunction models as competition within the market remained high, mainly with regard to pricing.
Sales volumes of digital cameras showed robust growth, recording increases in overall sales on a local-currency basis in all overseas regions. The effect of the sharp appreciation of the yen against the U.S. dollar negatively affected Canon’s consolidated net sales for the first quarter, resulting in a drop of 3.1 percent year on year.
Also within the digital camera segment, the EOS Digital Rebel XTi and the advanced-amateur model EOS 40D contributed to strong sales while also boosting sales of interchangeable lenses. Sales of digital compact cameras also achieved steady growth as the market expanded in emerging markets such as Asia and Russia. As a result, year-on-year sales volume for digital cameras rose by 18 percent, however, due to the appreciation of the yen against the dollar, overall camera sales for the first quarter decreased by 1.6 percent from the year-ago period to ¥219.0 billion (US$2.2 billion).
Operating profit for the camera segment decreased by 24.5 percent year on year to ¥45.7 billion (US$457 million) due to the rapid appreciation of the yen along with intensifying price competition, says Canon.
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