| Successful photographers understand the importance of on-site signage. Let’s go over a few reminders that you might find helpful. On-site signage is key for all online sales. The average customer is barraged with advertisements on a daily basis, so it is very important to use repetition and/or expertly timed promotions to remind them that your images are available for purchase.
For example, wedding or event photographers find lots of success by distributing Event Cards during the event. These can be 3×5 cards that you hand out on-site that states your web address and event code (if applicable). Many times they are placed on dining tables or near the Guestbook. Some wedding photographers will use a nice photo of the bride and groom from the engagement shoot, and possibly include a promo code that encourages people to view the photos and receive a discount or a free print when they place an order. Be creative and think about what would make YOU go to a website. If you are working in a larger venue like a sporting event, you should consider sponsoring a team or buying space at the venue to post your web address. Remember, there is a lot of information flying around out there. Repetition and unique marketing are essential for success. Consider hiring people to help distribute flyers. A brief mention buried deep on a website is not very effective, but a clever promo can increase sales exponentially. Be smart, be original, and put yourself in your customers’ shoes. It works every time. |
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