The Lifepics Pro Solution houses many different types of photographers, and whenever possible, we try to pass along helpful marketing tips. Today we are going to talk about those of you who photograph events and sports. Whether you are photographing youth sports, non-profit events, performances, or local school events, you will always benefit by joining forces with your host. By donating a percentage of your profits back to the organization, you become a valued member of your community. You also encourage sales by promoting the fact that by purchasing photos, your customers are supporting the organization. You can then refer to the event as a fundraiser, which becomes a win-win situation for both you and the organization sponsoring the event.

We spoke with a photographer recently that photographed kids playing Little League baseball. He donated back a small percentage of his sales to the league, and at the end of the year, he was able to happily hand over a check for $1,000.00. That is real money for these types of organizations, and they in turn embraced the photographer as a sponsor and helped him to advertise whenever possible. This goodwill gesture also put him in a great light with community members; instead of being seen as the guy who was profiting from the kids, he was seen as a sponsor of youth sports, and extra work rolled in quickly and easily in the form of family portraits, senior photos, and additional events. Think about it and get involved with your events’ sponsoring organizations.

By: Lifepics

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